Who We Are
Nutrition is the foundation of human wellbeing.
That’s why it’s our goal to help people properly fortify their bodies, so they can improve every aspect of their lives.
Our path to this philosophy is personal. After our founder’s battle with gut health issues, we learned that much of the food and beverage industry operates on a “garbage in, garbage out” model. Packaged foods made of subpar ingredients and riddled with added sugar simply don’t provide what the body needs for optimal health.
At LiLA™ we follow a “quality in, quality out” ethos. We source only the most nutritious ingredients, produce our products sustainably and support our customers throughout their wellness journeys.
That’s how we create nutritionally superior, everyday staples that taste great and help people nourish their full potential.
Your nutrition is our mission.
The LiLA™ mission is centered around two pillars, each as important as the other.
To provide our customers with a product line of nutritionally superior, everyday staples that support the wellbeing of their bodies without sacrificing taste.
To empower people to make healthier food and beverage choices by educating them about nutrition’s role in gut health and overall wellness.
The values that motivate us
We believe in showing empathy towards others, the human body, and our planet in the form of wholesome and sustainable nutrition. This belief inspired the three core values that drive our decisions and actions.
High Quality or Bust
We develop and make consistently high-quality products. We know those products are only as good as what’s in them, so we’re committed to sourcing the most nutritious and environmentally sustainable ingredients.
Customer First, Always
Our company exists for and because of our customers. We listen to their input, continually incorporate their feedback, and provide customer service that sets industry-leading standards.
Nurture Culture
We take the time to understand the people and organizations we collaborate with, be it suppliers, customers, or employees. We build meaningful relationships with them that support their growth and ours.
Meet our founder
Niven Patel is a former accountant turned entrepreneur with a passion for healthy living. After earning his MBA at the UCLA Anderson School of Business, he immersed himself in a product launch role at a national personal care brand, mastering the art of developing, producing, and promoting new products.
In 2021, a severe stomach infection threatened to derail his career trajectory. As he worked to recover, Niven came to recognize the profound link between nutrition, gut health and quality of life. After countless hours of research, he was inspired to reinvent how we maintain our gut health and prioritize our wellbeing.
Niven founded LiLA™ to provide nutrient-rich alternatives to the most beloved packaged food and beverages. By offering nutritious alternatives that taste just like popular staples, we’re fulfilling his vision of a food and beverage company that truly supports your health.